Tarikh Islam

"Historical memory," meaning the representation of the shared past of a group or society, plays a role in creating social unity and giving identity to a nation. In addition, as an effective force in the social arena, it plays an important role in meeting the political needs of governments and helping to maintain the desired identity and reshape the past towards the goals intended by governments and movements. Therefore, every system inevitably uses memory policies to achieve legitimacy and sustainability of its relationship with the nation. Using a descriptive-analytical method, this research seeks to examine the Umayyads' exploitation of the capacity of historical memory in the cognitive campaign against the Ahl al-Bayt(PBUT). By considering historical data and their description and analysis, it has identified and extracted the Umayyads' actions in this field. The Umayyads, who lacked prestige in the eyes of the general public of the Islamic community, made great efforts to gain legitimacy by harnessing the power of memory politics. The results of this research include knowledge of the actions taken by the leaders of the Umayyad Front to change the collective memory and understanding of the people of the society. The most important of these measures to control and manage the dissemination of information and data is the disregard for cultural and civilizational heritage and the downplaying of religious traditions, and the main focus of this research is to examine the angles of these issues.